Research Types, Level 2 Checklist.

Primary Research

Primary research is when the individual collects data themselves, rather than analyzing and utilizing the data that another individual has collected. Ultimately, the individual that collects the data owns it. Examples of research: Interviews, speeches, questionnaires, and surveys.


Secondary Research

Secondary research is a data collection method that involves using already existing data. The existing data is summarized to increase its effectiveness. Secondary data is much more efficient than primary research data because it utilizes already existing data, unlike primary research where data is collected first hand.


Quantitative Research


Quantitative research, is defined as the systematic investigation of phenomena by gathering quantifiable data and performing statistical, mathematical or computational techniques. Quantitative research gathers information from existing and potential customers





Qualitative Research


Qualitative research is a process of naturalistic inquiry that seeks in-depth understanding of social phenomena within their natural setting. It focuses on the "why" rather than the "what,” relying on the direct experiences of human beings as meaning for their influence.


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