Mitchell Level 2 Media

Qualitative Questionnaire (Interview/Focus Group) I devised a post of questions based on genres, and target demographics. Using the data from the paper-based survey, I created a new, electronic survey. Through doing this, I could better identify my type of demographic by my end responses. Ultimately, I received a better selection of detailed answers from the Electronic survey, than I did from the paper-based survey. In regards to the paper-based survey, I also created a separate survey in which I recorded the answers on a camera.

Quantitative Questionnaire (Electronic) I created an electronic survey using a site called “Survey Monkey” which was inspired by my previous paper-based survey which I created prior to utilizing the site. Through creating the survey, I expanded on the questions that were based in the paper-based questionnaire and made them more in-depth. Through doing this, I could more efficiently identify a target demographic through the results. After I created the survey on the website, the Survey Monkey website allows you to create a QR code which my peers could scan, in order to access and answer the survey questions online.

Quantitative Questionnaire (Paper-Based) I created a survey, targeting target demographics and frequency. The survey included ten questions, and was created on Word, printed ten copies, and asked my peers to complete them. After analyzing the results, there was very little differentiation from their answers. Through their results, I was able to create a more advanced, and in-depth survey on an online website called “Survey Monkey,” in which I saved, and shared the link with my peers once again. After I received an adequate amount of responses, I analyzed the answers to find a slight difference in individual results than in my previous paper-based survey.